Does your Web Design company make pretty and expensive sites that can’t be found in the search engines? If so, that’s unfortunate, because not all Web Design firms are alike. There are many Web Design firms that are well-versed in SEO. But, what exactly is SEO?

Simply put, Search Engine Optimization (SEO) is the process of increasing visibility to a website. Many people think SEO is all about placing keywords in “special” locations on their websites. Well, placing keywords on your website is only one part of the puzzle, there’s more to SEO than what meets the eye. A good Web Design company will know basic to advanced fundamentals of creating a Search Engine friendly site. Some important aspects of SEO that should not be ignored included, but are not limited to:

  • SEO Tags – When it comes to SEO Tags, there are certain tags that help the Search Engines identify what a site is about. These tags include title tags, H1 & H2, Tags, and Meta tags. All these tags are important because they help search engines identify what a web page is about. A good Web Design firm understands the importance of these tags and will implement an effective strategy to integrate SEO with the entire Web Design Process.
  • JavaScript/Flash/CSS- There are many barriers that make it difficult for Search Engines to crawl your website effectively. A good Web Design company will know how to get around these barriers and create a fully functioning and easy to navigate website for both search engines and human visitors.
  • Sitemap Creation- A good Web Design company will be able to create a sitemap that makes it easy for search engine spiders to crawl and index your website.
  • Internal Linking- A big part of SEO is about building links, but it’s also about having a great internal linking structure to make the site easy to navigate. A great navigation strategy not only helps the Search Engines find valuable content on your web site, but it also helps your web visitors use your site with ease.

There are many more factors about SEO that are not mentioned here, please contact us today to get your web site properly indexed in the search engines.

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18/Apr/2012

Posted in: SEO

Posted by: admin

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