Spydernet, LLC

Three Things You Can Do to Get More Business from Your Website

admin — Thu, 19 Apr 2012 20:40:20 +0000

When you build a website, it’s like building a store. You can’t just open the doors and hope that people show up. You have to market yourself to the world and let people know that you’re out there. Of course, marketing a website is completely different than marketing a physical business, so you have to know how to go about things to get the best results. When you want to get more business from your website, here are three things that you can do for success:

First, make sure that you have a good layout, design, and top-rate content to offer people. You aren’t going to get any business from your website if it isn’t a functional, professional representation of your company and what it has to offer. Focus on things like user-friendliness, engaging and informative content, and the overall design and function of your site. One of the biggest ways to get business from your website is to make sure that it means business in the first place.
Take advantage of free marketing tools online. Set up Facebook, Twitter, Google +, and other social networking profiles for your business to mingle with other industry professionals and your audience. Utilize things like SEO (search engine optimization) to increase your rankings in search results and improve your visibility. You can even create a blog about your specific niche for the intent of showcasing your company as an authority on the subject matter to draw people back to your website that way. There are so many tools that are available online, absolutely free, for marketing your business.
Go offline. So many people think about marketing a website online, because that’s the logical thing to do. People don’t consider marketing their website in the real world, though. Your company needs visibility. Sure, people might find you online if they look. However, you have to account for the people who aren’t even looking yet. By advertising and promoting your business website in the offline world, you will be able to reach all of the people who might not even think to come to the internet for the things that they need. Plus, you will never have to worry about whether people will ‘find you’ online. You will be able to use things like business cards, flyers, word of mouth, and advertising spots to show people exactly where to find you.

There are a lot of ways to improve your business’s chances of success with a website. You have to explore your options and find the tools that work best for you. No matter what you are looking for, keep these things in mind so that you can get more from your website and more success for your business.

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Web Design is Much more than Designing a Pretty Website

admin — Wed, 18 Apr 2012 21:27:49 +0000

When you hear the words Web Design, what’s the first thing that comes to mind? Pretty, attractive, color scheme? It’s very common for people to think of a website as a form of art online. In essence, web design is considered a digital art form. However, Web Design is much more than making a site look pretty.

Web Design should also be effective. Effective web design includes site structure, usability, functionality, and so much more. Let’s explore a few of the building blocks to an effective web design.

Website Structure is an Important Element in Web Design
An important element of Web Design is the structure of the site. This has to do with the platform used to present content on your website. You can use straight HTML, PHP, CSS or other coding options, or you can use a CMS (Content Management System), such as WordPress or Joomla. Each of these options presents its own pros and cons, and they can all affect search engine rankings.

The biggest issue presented with structure and SEO is the code used. For instance, bulky code that includes many errors or additional coding that isn’t necessary can cause your website to load slowly. Search engines tend to favor faster loading websites, so this can affect your SEO rankings. When your site is structured perfectly, it makes it easy to use and navigate the site.

Usability is Crucial to the Success of an Effective Web Design
Usability of a website refers to how easy it is for new visitors to navigate the site, find what they are looking for, and interact as necessary. When visitors come to your website is it easy for them to find the navigation? Can they go from one page to another, and then backtrack to the home page? Or do they get lost and, possibly leave in frustration? SpyderNet creates sitemaps and a site structure that will make your site easy to navigate for search engine spiders as well as human visitors.

Readability is another important element of Web Design
Readability is another element of Web Design and this pertains to how easy it is to read the website. Many website owners do not know that black text on white background is the easiest text to read. While black backgrounds can look fun and modern, it’s uncomfortable for the average reader. Keep this in mind while choosing colors for your site, and always choose a dark text on light background.

Website Functionality is the Key to Effective Web Design
Functionally on your website should be easy to interact with. This isn’t generally an issue for content only websites, but it is an issue for websites that offer any interactive methods. For instance if you have a blog where visitors can comment on your posts, it needs to work properly.

On forums or other communities, visitors expect the website to flawlessly move from allowing them to post, to viewing their new post. When things aren’t working properly the errors can affect SEO over time and traffic to the site. In general a visitor who continues to get frustrated while visiting a website is less likely to return to it.

When checking the functionality of a website SpyderNet will ensure:

Links are not broken or incorrect
Any downloadable content is easy to access
A proper search function that allows visitors to get to content in a few seconds

In conclusion, web design isn’t just about how pretty a website is, it’s about how well it functions, how easy it is to use, how easy it is to read, and coding used to build the site too. As long as you take the time to work out each of these elements when building your site, you will have a successfully designed website that is pleasing for your visitors.

See how SpyderNet can take your site to the next level.

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Does Your Web Design Company Know Search Engine Optimization?

admin — Wed, 18 Apr 2012 21:12:11 +0000

Does your Web Design company make pretty and expensive sites that can’t be found in the search engines? If so, that’s unfortunate, because not all Web Design firms are alike. There are many Web Design firms that are well-versed in SEO. But, what exactly is SEO?

Simply put, Search Engine Optimization (SEO) is the process of increasing visibility to a website. Many people think SEO is all about placing keywords in “special” locations on their websites. Well, placing keywords on your website is only one part of the puzzle, there’s more to SEO than what meets the eye. A good Web Design company will know basic to advanced fundamentals of creating a Search Engine friendly site. Some important aspects of SEO that should not be ignored included, but are not limited to:

SEO Tags - When it comes to SEO Tags, there are certain tags that help the Search Engines identify what a site is about. These tags include title tags, H1 & H2, Tags, and Meta tags. All these tags are important because they help search engines identify what a web page is about. A good Web Design firm understands the importance of these tags and will implement an effective strategy to integrate SEO with the entire Web Design Process.
JavaScript/Flash/CSS- There are many barriers that make it difficult for Search Engines to crawl your website effectively. A good Web Design company will know how to get around these barriers and create a fully functioning and easy to navigate website for both search engines and human visitors.
Sitemap Creation- A good Web Design company will be able to create a sitemap that makes it easy for search engine spiders to crawl and index your website.
Internal Linking- A big part of SEO is about building links, but it’s also about having a great internal linking structure to make the site easy to navigate. A great navigation strategy not only helps the Search Engines find valuable content on your web site, but it also helps your web visitors use your site with ease.

There are many more factors about SEO that are not mentioned here, please contact us today to get your web site properly indexed in the search engines.

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Is Your Web Design Mobile Friendly?

admin — Wed, 18 Apr 2012 20:54:00 +0000

It’s no secret that the mobile marketing industry is growing at a rapid pace. According to Forrester Research, a world renowned research firm, The Mobile Marketing industry will sky rocket to a $2.5 billion dollar industry by the year 2014. But, more importantly, individuals are using their mobile phones to perform online searches. In fact, more than 91 million consumers will use the internet through their mobile device at least monthly. But, what does this mobile marketing frenzy have to do with Web Design?

Well, if consumers are looking for information on their mobile device, wouldn’t it be wise to create a Web Design that is mobile friendly?

There’s some controversy in the web industry, stating mobile Web Design is not needed. But, with statistics like 20 % of search traffic coming from a mobile device already, a mobile Web Design strategy should not be ignored. Of course, it depends on your type of business, and your objectives to decide if a mobile Web Design strategy is for you. However, the numbers keep increasing on how many people will be using their mobile device to access the internet. By implementing a mobile Web Design strategy while mobile marketing is still in its infancy, you can be way ahead of your competition. It doesn’t matter if your website is designed for the mobile market, or if it’s a custom Web Design, no matter which route you choose, it’s crucial to implement a Search Engine Optimization Strategy for your website. SpyderNet can help you design a mobile friendly site that works for you.

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Has Your Website Increased Your Sales?

admin — Wed, 18 Apr 2012 20:20:10 +0000

Many people think Web Design is about creating an attractive looking website. This may be true to an extent. However, effective Web Design is about creating a visually attractive site that is user friendly, search engine friendly, and designed to sell. Every website we build is search engine ready at no extra cost. There are a lot of factors that go into building a quality website that is pleasing to the eye, and designed to help you make money. But, what you don’t know about Web Design can possibly affect your ability to achieve your marketing objectives. So, before you start designing or even redesign your site, here are a few factors to explore that will help you make an informed decision of choosing a quality Web Design Company that can assist you with creating a beautiful profit producing website.

Is your Template Site Hurting Your Web Design?

Many people jump on the chance to set up a WordPress blog, Intuit, GoDaddy or some variation of a do-it-yourself Web Design template type of site. While templates are easy and affordable, they may be doing more harm than good. Of course, the primary benefits of a template site are simplicity and affordability; however the disadvantages far outweigh the advantages of a template Web Design. Some disadvantages include but are not limited to:

Generic- Once you find a template you like, you can guarantee that there are thousands of other people with the same exact template. Having the same exact template as everyone else is certainly not a good branding strategy. You want a Web Design that is unique and fits the culture and branding of your company. That’s why it’s imperative for you to have a custom Web Design that differentiates you from your competition.

Technical Challenges- When it comes to effective Web Design, there’s a lot of back end coding that takes place. The back end coding includes, HTML, CSS, SEO, JavaScript, Sitemaps, and more, which makes it easy to make changes and updates. However, when you use a template site, making changes can be difficult or just impossible. That’s why it’s important to find a good Web Design company to design your website in a way that is easy to manage and update.

No Customization- With many people using their cell phones to perform a search online, it makes it difficult to make a customized site for mobile users. When you have SpyderNet design your website, you can rest assured that we will be able to create two versions of your site; one for mobile users and one for PC and Mac users.

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